I don’t just get insights… I help teams MOVE
Stop guessing and start solving the right problems
14+ years | Ex-Mastercard Digital Labs | Enterprise/Fintech | Mixed-Methods Research & Innovation
Highlighted Results: Direct Express case study → 95% user satisfaction and $1B+ estimated savings over 10 years
“A user interface is like a joke, if you have to explain it, then it’s probably not that good.” - Martin LeBlanc
STORY TIME
I once ran a usability study to determine why customers weren’t adopting the third major relaunch of a multi-million dollar corporate initiative. In every session participants were easily able complete all tasks. Everything would go smoothly… until the very end when I asked them —
MATT: “Would you use this product?”
PARTICIPANT: “No way! I get all of these same benefits automatically applied through my credit card, so why would I go to your site and do a bunch of extra steps to get the same benefits?”
The real friction wasn’t the user interface, it was the value proposition!
That’s the kind of work I love. Insight that turns the wheel. Strategy that unblocks momentum.
Over the last 14 years, I’ve facilitated high-stakes workshops, led ground-up research, mapped invisible journeys, and helped shape products that actually work for people. Whether it’s UX research, innovation planning, consulting, or enterprise storytelling—the through-line is always the same:
Start with people. Solve what matters. Then get moving.
Experience Foundry | by Matt Barham
(314) 574-8551